SMART AD Vietnam - Your Expert Partner in Management Consulting
A leading provider of comprehensive communication services, project management, and capacity building training for businesses, NGOs, and community development projects in Vietnam.
Who We Are
SMART AD Vietnam Consultancy Joint Stock Company is a professional firm specializing in communication and development consulting in Vietnam. We provide comprehensive solutions for businesses, NGOs, and community development projects while serving as a trusted consulting partner in business management, project management, capacity building, and research.
Throughout our operation, SMART AD has gained extensive experience working with diverse clients including public agencies, NGOs, and private enterprises. We possess a deep understanding of the Vietnamese context and maintain a broad network of partners across many regions.
Communication
Strategic campaigns, content development, and multi-channel implementation for maximum impact.
Consulting
Expert guidance in business strategy, project management, and organizational development.
Capacity Building
Tailored training programs to enhance skills and knowledge for sustainable growth.
Development Projects
Comprehensive solutions for community and organizational advancement initiatives.
About SMART AD Vietnam
SMART AD Vietnam Consultancy Joint Stock Company is a professional firm specializing in communication and management consulting in Vietnam. We provide comprehensive communication solutions for businesses, NGOs, and development projects.
Additionally, SMART AD is a trusted consulting partner in business management, project management, capacity building training, and in-depth research. Throughout our operation, we have gained extensive experience working with a diverse range of clients, including public agencies, NGOs, and private enterprises.
Expert Network
We flexibly assemble expert groups for specific service packages, mobilizing leading specialists with years of experience in research institutions, state management units, and prominent enterprises.
Diverse Capabilities
Our team provides consulting services including strategy building, M&E system implementation, communication campaigns, market research, investment promotion, and product/service R&D.
Local Understanding
We possess a deep understanding of the Vietnamese context and a broad network of partners across many regions, ensuring culturally appropriate and effective solutions.
Core Capabilities
With a team of professional consultants and a network of experienced experts in diverse fields, SMART AD delivers comprehensive consulting services tailored to your specific needs.
Strategy Building
Comprehensive development strategies, business strategies, and communication strategies tailored to client goals.
Monitoring & Evaluation
Design and implementation of M&E frameworks, indicators, data collection tools, and reporting systems.
Communication Campaigns
Planning, content development, and execution of integrated online and offline communication campaigns.
Market Research
In-depth research, data collection, and analysis to provide data-driven insights for decision-making.
History of SMART AD Vietnam
SMART AD Vietnam Consultancy Joint Stock Company was formerly known as Anh Duong Communications and Marketing JSC. Our journey began with a focus on communication and policy consulting, as evidenced by early projects like the Justice Partnership Programme and work with AIA Vietnam.
Early Years
The company (then Anh Duong) began operations, focusing on communication and policy consulting with projects like the Justice Partnership Programme.
Growth Period
Expanded service offerings into management consulting, capacity building, and M&E through diverse projects with various donors and partners.
Partnership Development
Established significant long-term partnerships broadening experience in CBDRM, data management, and specialized sector research.
May 2024
Officially rebranded and began operating as SMART AD Vietnam Consultancy Joint Stock Company, inheriting all experience, capabilities, and network from its predecessor.
Our Approach
At SMART AD, we believe in delivering tailored solutions that address the unique challenges and opportunities of each client. Our approach combines international expertise with deep local understanding to create impactful results.
Understand
We begin by thoroughly understanding your needs, context, and objectives through comprehensive assessment.
Design
Our experts develop customized strategies and solutions aligned with your specific goals and resources.
Implement
We execute plans with precision, adapting as needed to ensure optimal outcomes.
Evaluate
Rigorous monitoring and evaluation ensure effectiveness and provide insights for continuous improvement.
Our Mission
SMART AD is committed to providing professional and effective communication and consulting solutions that contribute to the sustainable development of businesses, organizations, and communities in Vietnam. We partner with our clients to address challenges, optimize operations, and create positive impact.
Professional Excellence
We maintain the highest standards of quality and professionalism in all our services, ensuring clients receive superior expertise and solutions.
Effective Solutions
Our work focuses on delivering practical, implementable solutions that address real challenges and create measurable value.
Sustainable Development
We are dedicated to contributing to long-term, sustainable growth for our clients and the communities they serve.
Collaborative Partnership
We work alongside our clients as true partners, sharing knowledge and building capacity for lasting success.
Our Vision
SMART AD aspires to be a leading consulting firm in Vietnam, recognized for its superior expertise, diverse expert network, and proven track record in successfully implementing complex projects.
Industry Leadership
Becoming Vietnam's premier consulting firm
Excellence Recognition
Known for superior expertise and results
Expert Network Expansion
Building a comprehensive network of specialists
Team Development
Cultivating highly qualified professionals
We are dedicated to continuously building and expanding our network of qualified and experienced experts from various fields and environments, enabling us to quickly mobilize the most suitable team for any client requirement, even under limited conditions.
Our Services
SMART AD offers a diverse range of specialized services built upon the experience and core capabilities of our expert team and extensive network. We provide consultation and implement optimal solutions for clients across various sectors.
Strategy Building
Comprehensive development strategies tailored to your organization's unique needs and objectives.
Monitoring & Evaluation
Robust M&E frameworks and implementation to track progress and measure impact effectively.
Communication Campaigns
Strategic integrated online & offline campaigns designed to maximize reach and engagement.
Market Research
Comprehensive data-driven insights and analysis to inform strategic business decisions.
Strategy Building
Our strategy building service helps clients develop comprehensive roadmaps for success. We consult and support clients in creating development strategies, business strategies, and communication strategies tailored to their specific goals and operating context.
Analysis
Thorough assessment of current situation, market conditions, and organizational capabilities
Goal Setting
Defining clear, measurable objectives aligned with organizational vision
Strategy Development
Creating comprehensive roadmaps with actionable steps and resource allocation
Implementation Support
Guidance and assistance during execution to ensure strategic success
Monitoring and Evaluation (M&E) System Implementation
We design, build, and support the implementation of comprehensive M&E frameworks that enable organizations to track progress and measure impact effectively.
Framework Design
Creating customized M&E frameworks aligned with project goals and international standards
Indicator Development
Establishing relevant, measurable indicators to track progress and outcomes
Data Collection Tools
Designing and implementing effective tools for gathering quality data, including field surveys
Analysis & Reporting
Transforming data into actionable insights through rigorous analysis and clear reporting
Our experience includes implementing M&E systems for CBDRM projects, IPSC initiatives, and UNICEF programs, ensuring data-driven decision making and demonstrable results.
Communication Campaign Organization and Implementation
We plan, develop content, and execute integrated communication campaigns that enhance brand awareness, promote projects, and effectively convey messages to target audiences.
Media Relations
Strategic engagement with traditional media channels through press conferences, media releases, and relationship building.
Digital Content
Compelling content creation for websites, social media, and other digital platforms to engage target audiences.
Event Management
Organizing impactful events that create meaningful connections and reinforce key messages.
Our experience includes successful campaigns for the Embassy of Ireland, AIA Vietnam, Binh Minh Print, Ha Linh Packaging, and the Justice Partnership Programme.
Market Research, Evaluation, and Analysis
We conduct in-depth research and data collection through interviews, focus groups, and surveys to analyze market context, consumer behavior, and operational efficiency, providing data-driven insights for client decision-making.
Our research experience spans diverse sectors including agriculture, artificial intelligence, and circular economy, providing clients with comprehensive reports that inform strategic decisions and identify new opportunities.
Our Projects and Experience
With diverse experience implementing projects across communication, consulting, and development sectors, SMART AD is proud to be a trusted partner to many reputable national and international organizations.
Coffee2Stay Project
Providing communication and marketing services for the Coffee2Stay project, promoting sustainable coffee production and consumption practices in Vietnam.
Justice Partnership Programme
Developed and implemented communication plans and activities for this important legal reform initiative, enhancing public awareness and engagement.
AIA Vietnam
Created and executed comprehensive communication strategies to strengthen brand positioning and customer engagement for this leading insurance provider.